Crafted with Picon
From Brussels to Antwerp via Liège, Picon brings a splash of colour to bars across Belgium in collaboration with Ton Piquant. Twelve iconic Belgian bars, their facades and windows transformed – a vibrant showcase of creativity best enjoyed with a glass of Picon Beer in hand.
And that’s not all – take a piece of the experience home with you! A tasting pack and a limited-edition poster pay tribute to this one-of-a-kind collaboration.
Picon. Craft. And that's it!
Picon is all about creativity and shared moments.
For nearly two centuries, we have celebrated graphic art by working with creative talents who challenge the artistic conventions of their time. From bold colours and avant-garde lines, to murals and hand-lettered storefronts – our ads have become iconic visual landmarks.
Today, this heritage continues to evolve as new generations of artists reinterpret our world through a contemporary lens.
Ton Piquant is a collective of seven Brussels-based illustrators with a passion for transforming urban spaces into open-air art galleries. Through cultural events and graphic projects, they bring fresh new energy to the city’s streets.
Explore these ephemeral works of art from 16 April to 14 May and enjoy a Picon Beer in our partner bars.
Add a touch of design to your home and enjoy your new decor with a Picon Beer.
Ton Piquant has taken the collaboration one step further with a series of limited-edition screen-printed posters. A unique artwork for Picon lovers can be won in an exclusive tasting pack.
The pack includes:
- A screen-printed, numbered poster by Ton Piquant
- A bottle of Picon, for perfectly crafted aperitifs
- Two stylish glasses for the ultimate Picon Beer experience
Enter now for your chance to win!
Picon. Bière. And that's it!
5cl of Orange Picon, 25cl of beer. The recipe is simple, the taste is unforgettable.
The freshness of beer, the bitterness of orange zest, the smoothness of caramel, and the subtle notes of quinine and gentian... Discover the unique flavours of Picon Beer in our partner bars.
The ultimate bar tour
Ton Piquant has transformed eleven iconic Belgian bars into works of art.
Don’t miss this opportunity to experience these unique creations with your friends.
Picon Live ·
Vinyl session
20/03 > 10/05
A huge vinyl collection, five iconic bars, a DJ to mix your favourite tunes. You choose the sound, he sets the mood, and we serve Picon Bière. Quite simply, the perfect mix.
Et comme Picon est une expérience à partager à plusieurs, découvre nos sous-verres exclusifs pendant les Vinyl Sessions.
- Antwerp Thursday, 20 March
- Antwerp Friday, 21 March
- Ghent Friday, 25 April
- Liege Friday, 9 May
- Liege Saturday, 10 May
Combine our exclusive coasters with those of your friends and you'll receive free Picon Bière! And after 10pm, get a free Picon Bière for every Picon Bière you buy.