Crafted by picon
From Brussels to Antwerp, Picon joins forces with artist François Tusséki to transform 4 iconic Belgian bars. From spectacular window displays to personalized glasses tailored to the artist's world, enjoy this visual feast with a Picon Bière in hand.
Picon. Craft.
And that's it!
Picon is, above all, a story of creativity and shared moments.
For nearly two centuries, we have celebrated graphic craftsmanship by collaborating with creative talents who push the boundaries of their time. Bold colors, avant-garde lines, murals, and window lettering: over the years, our advertisements have become iconic visual landmarks.
Today, this heritage is further enriched by a raw talent from the local scene: François Tusséki. A multidisciplinary artist and expert in hand-painted lettering, François draws his inspiration from the urban landscape around him. Already renowned for his work on capital facades, he brings a living, authentic, handcrafted touch to storefronts, transforming our partner bars into open-air art galleries.
The Ultimate Bar Tour
François Tusséki is transforming 4 iconic bars in Belgium. Don't miss these ephemeral installations: for every Picon Bière ordered, you will receive a pair of collector's socks!
Picon. Bière. And that's it!
5cl of Picon, 25cl of beer. The recipe is simple, the taste is unforgettable. The freshness of beer, the bitterness of orange zest, the smoothness of caramel, and the subtle notes of quinine and gentian... Discover the unique flavours of Picon Beer in our partner bars.