Picon is, above all, a story of creativity and shared moments.
For nearly two centuries, we have celebrated graphic craftsmanship by collaborating with creative talents who push the boundaries of their time. Bold colors, avant-garde lines, murals, and window lettering: over the years, our advertisements have become iconic visual landmarks.
Today, this heritage is further enriched by a raw talent from the local scene: François Tusséki. A multidisciplinary artist and expert in hand-painted lettering, François draws his inspiration from the urban landscape around him. Already renowned for his work on capital facades, he brings a living, authentic, handcrafted touch to storefronts, transforming our partner bars into open-air art galleries.
