Crafted by picon
From Brussels to Antwerp, Picon joins forces with the Grafik collective: 5 iconic bars get a makeover by 5 talented artists. From spectacular window displays to personalized glasses in every artist's unique style: enjoy this visual feast with a Picon Bière in hand.
Want to enjoy it at home? Enter the contest for a chance to win a limited-edition tasting pack, including 2 personalized glasses and a bottle of Picon. Eyes on the prize: several lucky winners will find exclusive tickets for Horst Festival hidden inside.
Contest
Turn your aperitif into a collector’s moment. Win a tasting pack and enjoy your Picon Bière in Grafik x Picon style.
Star of the collab: the series of limited edition screen-printed glasses by Grafik. Each glass features an original artwork inspired by one of the artists.
The pack includes:
- 2 Picon glasses, screen-printed by the collab artists
- 1 bottle of Picon, perfect for making Picon Bière.
- Tickets to Horst Festival, randomly added to several packs
Enter now for a chance to win your pack!
Picon. Craft.
And that's it!
Picon is, above all, a story of creativity and shared moments.
For nearly two centuries, we have celebrated graphic craftsmanship by collaborating with creative talents who push the boundaries of their time. Bold colors, avant-garde lines, murals, and window lettering: over the years, our advertisements have become iconic visual landmarks.
Today, this heritage is further enriched by the expertise of Leticia Sere, founder of Grafik, a Brussels staple dedicated to illustration and graphic arts. As the curator of this collaboration, she has brought together top-notch artists from the Brussels and Antwerp scenes for Picon: Delphine Frantzen, Katrien van Breedam, Hélène Jacobs, and Eva Lynen are transforming our bars into true urban art galleries.
From March 18 to April 14: embark on a journey to discover these ephemeral works and enjoy a Picon Bière in our partner bars.
Picon. Bière. And that's it!
5cl of Picon, 25cl of beer. The recipe is simple, the taste is unforgettable. The freshness of beer, the bitterness of orange zest, the smoothness of caramel, and the subtle notes of quinine and gentian... Discover the unique flavours of Picon Beer in our partner bars.
The Ultimate Bar Tour
Grafik and its artists are transforming 5 iconic bars across Belgium. Don't miss these ephemeral installations: for every Picon Bière ordered, you will receive a pair of collector's socks!